Producer Building Blocks

Producer Building Blocks is a series of free CPD training videos from East London Dance and our partners that take you through key areas of successful event producing and creative project management.

The topics covered in these video series include Project Management, Fundraising, Budget Management, Marketing Campaign Planning and Digital Content Creation, and each video includes relevant applied learning tasks that you can try out yourself.

You can sign up to the full series for FREE via our TeamUp platform HERE.

When you sign up for this series you will have access to three separate videos for each of the five topics, as well as a series of free resources and templates. 

Below, you can view short edited clips taken from each of the full length video series, to give you a taste of the available content.

Producer building blocks is supported by Paul Hamlyn Foundation, Esmée Fairbairn Foundation and Arts Council England

Project Management

In this short clip East London Dance Joint Chief Executive and CEO Kate Scanlan takes you through some essential elements you need to consider when managing or producing your project.

• Part 1 of the series covers considerations of the why, what & how of your project; monitoring & evaluation; goals & timelines; and resources
• Part 2 of the series covers considerations around project, stakeholder and partner relationships; contracts; agreed deliverables; and risk
• Part 3 of the series covers considerations of time; people; and delivering beyond expectation

Sign up for the full series HERE for free.

Fundraising

In this short clip Funding Consultant Pauline Redondo Etim takes you through some essential elements you need to consider when fundraising for your project.

• Part 1 of the series covers describing your idea; identifying your beneficiaries; explaining the need for your project; understanding the difference you want to make; and using evidence to support all the above
• Part 2 of the series covers the importance of research; the types of funds available; how to read funding guidance; how to describe your track record; and budgets & match funding
• Part 3 of the series covers the language of funding bids including finding your voice; the use of plain English; sensory words; and imagination and metaphor

Sign up for the full series HERE for free.

Budget Management

In this short clip former Interim East London Dance Executive Director Moya Maxwell takes you through some essential elements you need to consider when creating your project budget.

• Part 1 of the series covers getting started; listing expenditure lines; the importance of contingency; and how to manage an example budget
• Part 2 of the series covers the dynamic nature of budgets; making sure income lines are accurate; keeping up to date records; and checking for errors
• Part 3 of the series covers the importance of cashflow forecasting; how to manage it; and what can make it better or worse.

Sign up for the full series HERE for free.

Marketing Campaign Planning

In this short clip East London Dance Communication Manager Ben Stanley takes you through some essential elements you need to consider when putting a marketing campaign together for your project.

• Part 1 of the series covers considerations around resources, roles & responsibilities; campaign aims and evaluation; identifying target audiences; customer perspective & journey; and doing a product audit
• Part 2 of the series covers content strategy; content creation; moving people from awareness to action; copy writing; and eliciting an emotional response
• Part 3 of the series covers campaign delivery through owned, paid and earned channels; creating a timeline; social media engagement; and evaluation.

Sign up for the full series HERE for free.

Digital Content Creation.

In this short clip Digital Creative Owen Ling takes you through some essential elements you need to consider when creating digital content for your project.

• Part 1 of the series covers content generation opportunities, content types; content shelf life; identifying target audiences; and thinking ahead
• Part 2 of the series covers creating an identity; creating a brand; content guidelines; going beyond guidelines; creating a brief: and understanding limitations
• Part 3 of the series covers content plans, structures & focus; choosing platforms and positioning content; organic marketing; expanding social media reach; and websites and online presence.

Sign up for the full series HERE for free.

A note on AI.

These videos do not contain tips related to the use of AI.

AI can be an incredibly useful tool to support you in realising your creative project. However to get the most out of that support, we believe it is essential to have a clear understanding of the principals and strategies shared in these videos.